Talk from passion pictures

We were given a talk from a executive producer from passion pictures. Whom currently make advertisement, music videos (Joe Jean & Gorillaz) and movies/documentary movies (Searching for sugar man).

On thing Passion picture does is tell a story and they do so using different mediums i.e.

• Animation - 20 people for 1 character
• Live action
• Design 
• Visual effects

Passion pictures represent directors who have a clear vision of what they want. It is also very key for you offer a unique visual voice (new creative techniques). They also represent producers and VFX artist.

Why make a pop video?

MTV use to be a very powerful channel showing songs every 24 hours however over the years it has decreased. Causing music video's to become less popular however every since youtube was invented it changed the game for bands. It helped audiences see the bands ideologies.

The Planning process for making a music video

Who makes the call?
- Its the commissioner and find a treatment -> management need to find out the budget - > but the treatment really speaks to the artist

Collaboration?
- Artist and director share - > brief is going to tell us who the band are (where to perform and be seen) -> the lyrics also help the decree

Treatment?
- introduce you to the artist - > be open (how it make you feel) - > gives you a voice or sell you and get commission

The shoot
- fun/stressful - Directors voice has to help everyone else make sure we know every aspect (Planning is KEY)

The Edit
crafting and you get to choose where and how people get to see emotion.


DON’T FIX IT IN POST!!! - take your time and get the shot