Music Video Idea #1

TASK 1

Hedegaard - Happy Home (feat Lukas Graham)

Rasmus Hedegaard or just Hedegaard is a Danish DJ and award winning music producer. The singer that is featured is Lukas Graham is a danish born singer and produces pop music.

As I couldn't find the story of the song therefore I had to study the lyrics to attempt to find the meaning of the song. From it indicated to me that it was of the loss of his father (and the press made it worst). The title of the song is called ‘Happy Home’ and I thought there was no direct link towards the song however maybe there was a ‘happy home’ when the father use to be there. Now the house may be quiet and miserable without him.

The music video would not have the singer break the 4th wall (making the music video more of the story). The main story I would like to give is that the son doesn't know how to describe his father and later on you notice the son is a splitting image of the father. Therefore I would have to focus on some memories that they both have had together, then make the father fade away while the son is still in the scene i.e. The son is doing an activity (the audience see’s his father helping him, sitting in his similar spot) then as the son begins to laugh he turn to his head to where his father use to be.

 Later on everything the son is doing becomes a splitting image of what the father use to do to him i.e read the newspaper in this fathers spot… The ending of the music video would be him looking in a mirror and the reflection he see’s is his father in the mirror - giving the idea that he is a splitting image of this father so thats how he will remember him.

I believe this music video fits with the theme of the song as its very serious and it had a message that can relate to the loss of his father. This will also make the audie
nce sympathise for the singer loss as the music video had a very sweet story behind it.

TASK 2

Homepage:

http://copenhagenrecords.dk/artists/lukas-graham

http://www.universal-music.de/lukas-graham/home
-> when you first open the page it would show the band he is with as that is very important as they are also his best fiends
-> It would be a very simple yet modern look towards the homepage as Denmark are renowned for their modern designs

Video:
https://www.youtube.com/watch?v=gCLrRhQPvaA

Digi Front cover:

The cover of the album if very ‘random’ however the is a hidden message behind the album artist that i’m still yet to figure out

I think Lukas Graham chose not to focus on himself in the cover but rather of the story within the lyrics making them more meaningful