Research the Appeals of Music Video to 17-18 year old

In our class we had to each choose our favourite music video and hand it to our teacher. Then later our teacher played the music video and we have to find whats appealing about the music video and guess whom chose the song.

The Songs that were chosen 

Style - Taylor Swift
Uptown Funk - Mark Ronson
Gibberish - Max
Stacey's Mom - Fountains of Wayne

Style - Taylor Swift



Taylor Swifts music video Style is very artistic, which is seen to be very original. This music video has a lot of stylistic elements which is aesthetically pleasing to watch which may be done in order to impressive Taylor Swift younger audience. This is adhered through the use of smooth and creative transitions as the shot below is very abstract.

The Narrative of the music video about Romance which suits the target audience. As girls of a younger demographic enjoy watching about girl & boy relationships. As this storyline is similar between all of Taylor Swifts songs therefore they know it appeals towards the target audience.

This music video also contains a lot of beauty shots which make the artist seem more attractive and innocent in all her music videos. This is used so allows the audience to idolise her as it focuses on her beauty as Richard Dyer star theory adheres this.  

Uptown Funk - Mark Ronson



Mark Ronson music video Uptown Funk has a very fun and humorous style towards the music video. This makes the target audience wider as its appealing to all age groups also people of the elder demographic due towards the old setting.

Bruno Mars whom features in the music video has a very amusing feel towards the music video as when he dances it gives connotations towards Michael Jackson dances. As the routines that Bruno Mars does with his group makes the audience admire his moves.                                                                                                                                                                                                               However Michael Jacksons dancers whore the same outfit as him to prove to his audience that he dances as well as them                 

Bruno Mars breaks the fourth wall in the music video, which makes the music video seem to be more fun as it feels like they are trying to involve the audience. This technique is commonly used when the character tries to explain or bring the audience into the scene with them so they are on the same page.

Humour plays a huge role in the music video. As the song doesn't attend to be taken to seriously. This suits well with the music genre as it fun and exciting. The dances and choreography are amusing as its to watch as its men in their 30's dancing.

Therefore the general target audience cuts across to all age and gender as the general message is to have fun


Gibberish - Max



In this music video MAX uses special effects to interest the audience as the song seems very futuristic. This music video has a young target audience due towards it upbeat song.

This music video uses a lot forward and reverse motion effects making this visually impressive to watch especially as the audience doesn't understand how it is done. This are also large amounts is smoke projects in reverse to make it visually impressive.

This suggest that the genre of the music is different and interesting due towards this futuristic look. As the genres are mixed between rap, electro and pop.

Plus the use of dances routines helps make the music video more dynamic to watch especially as its enhances with special effect. Causing the target audience to see the artist as a multitalented artist instead of just being a singer.