Focus Group

Today our group showed a focus group our digipak, website and our music video. This would allow allow our group to get a second opinion outside our group on our products, as our products are limited within our groups ideas. During the focus group we will ask common questions in order to get useful comments out of the audience on our products. Then from this we could change/add or remove things we agree with he focus group. I feel having focus groups are much more flexible than surveys as they allow question clarification and a follow up making their opinions more clear.

The preparation our group made was the we had to print out 3 digipak (albums), finalise our website and show them the video. In order for our group to prepare I had to export out the music video. That would allow us to show the target audience.  Our group also had to print out the digipak and stick them together allowing them to fold like a album cover. We also had to finalise our website so all we had to do is publish our website.  We had also conducted a very brief questions that will force a good response like "what do you think about the digipak" or "what do you think this band is like".

This is the voice recording of our audience feedback

Therefore when constructing the questions we had to consider:

• questions should be open ended in order to avoid "yes" or "no" responses
• The questions should  have a natural flow and feel towards it
• Allow for anticipated questions

During the session the aim of it was to have a very relaxed and chilled and relaxed environment. Therefore our teacher bought along snacks and sweets to loosen the mood. The order in which we shown our products was digipak, website and music video. When we shown the digipak everyone looked at the model of the album. Then after that we projected the website onto a wide screen and we showed them all the different features. At last we projected the music video onto the wide screen.

Comments we received on the products:

• Digipak

- They felt on the CD it should have some sort of text on top of it

- The target audience also felt that they were confused over the message of the band in terms of weather or not its a serious or fun band

- They also felt that the lion should be mentioned somewhere on the digipak

• Website

- The preferred to have the lions stand out on the more for the homepage
- The photos page they said they preferred to have either have the photos to be professional or normal (i.e. instagram pictures).

• Music Video

- The general vibes that was received was all positive and they felt that the best part of the music video was the sense of believability

- They also felt that all three products should link into the music video