Andrew Goodwin - Narrative Theory

Andrew Goodwin feels that traditional narrative analyses (using such ideas as Todorov) don't apply towards pop music videos.
Some of the reasons why there is different narrative structures are : 

• pops music videos are inspired by the song
• Pop singers use singers both as a narrator and a character
• Singers often break the 4th wall while looking at the camera

Illustration - This is when video tells the story of the lyrics. Dance is often used to express the feeling/mood in the song


Amplication - When the images amplify the lyrics as a narrative may be used to convey a deeper meaning that could be picked up from he lyrics alone. I.e The artist may become different characters (fictional)


Disjunction - When there is little connection between the lyrics and music video or even contradicts with it.
 

Video Explains Goodwins theory