Goodwin Theory - Disjunction

- When there is little connection between the lyrics and music video or even contradicts with it

 

I have been researching to try and find what was the hidden message behind the song was and it fair to say there isn't one. The best response I found was:

'she clearly said the song's name is "yes". but it doesn't have a deep meaning, its just party rock, what u hear is what u get'

One example of this is that the song is called 'Yes' and non of the lyrics implies a deeper meaning or even mentions anything about a broom cup. The only link between the title and the song is that they have Yes saying on the costume.





When the team gets wins a point LMFAO just start to repeat Yes the party rocking.... Which has no real links towards the lyrics making it a completely random music video.

Andrew Goodwin - Narrative Theory

Andrew Goodwin feels that traditional narrative analyses (using such ideas as Todorov) don't apply towards pop music videos.
Some of the reasons why there is different narrative structures are : 

• pops music videos are inspired by the song
• Pop singers use singers both as a narrator and a character
• Singers often break the 4th wall while looking at the camera

Illustration - This is when video tells the story of the lyrics. Dance is often used to express the feeling/mood in the song


Amplication - When the images amplify the lyrics as a narrative may be used to convey a deeper meaning that could be picked up from he lyrics alone. I.e The artist may become different characters (fictional)


Disjunction - When there is little connection between the lyrics and music video or even contradicts with it.
 

Video Explains Goodwins theory

Textual Analysis of Madonna's 'Like a Prayer'

Music Campaigns

Different Genres of Music

Favourite Music

As to A2